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E-Power Online Marketing Roundup: The Week of October 9, 2015

E-Power Marketing
by E-Power Marketing on Oct 9, 2015 2:22:00 PM

This week's news in Online Marketing features changes from Google and Bing. Learn more about these updates in our weekly roundup!

Update to Google Algorithm: Google is working on an on-going effort to reduce the amount of spam appearing in search engine results and increase the value of quality results. They are continuing a series of algorithm updates which will more aggressively target spam and protect users from low quality content. Although this algorithm may cause a change resulting in fewer search results displayed, the content will be greater quality for the intended search.

"Google says its approach to hacked spam is getting more aggressive in order to protect searchers and site owners. Perfectly legitimate sites can become dangerous if they fall into the hands of hackers."

Shopping Assortment Report in Google Merchant Center: Earlier this week, Google announced a new feature for advertisers using the Google Merchant Center for their Google Shopping Campaigns. The Shopping Assortment Report shows the top 100 products in demand that the retailer does not already have in stock. This is really helpful for advertisers who are looking to expand their product offerings and stay up-to-date with consumer demand.

"Daniel Dutton, Strategy leader at Target, says "Google's new Assortment Report has already become a useful tool for us to identify white space opportunities, from newly emerging products we didn't already carry, to out-of-stock products to prioritize for restocking."
Bing Partners with adMarketplace: In an effort to strengthen its advertising capabilities and partnerships, Bing Ads has partnered with adMarketplace, the largest independent search advertising marketplace. This opens up the door for Bing Advertisers to showcase their ads to millions of users. Additionally, adMarketplace is working with a healthy lifestyle media company, Rodale, to offer paid search advertising on the following websites: Men's Health, Women's Health, Runners' World, and Prevention. Read more about the partnership here.
"This syndication deal with adMarketplace, among others expected to come to fruition later this year, represent one of the many ways we continue to grow advertiser value within the Bing Ads platform—by growing scale that connects our customers to the right publishers and audiences and delivers more ROI for their marketing campaigns."

Google Accelerated Mobile Pages: This week, Google announced an open-source project called Accelerated Mobile Pages (AMP), which is a way to make web pages load faster on mobile web browsers. Faster loading pages is a great thing for users, however this may create more challenges for advertisers looking to include ads on these pages.

"Google is not yet sure exactly how advertising will work within AMP. Pages will load content before advertising, the company said, but other details around ad targeting and tracking capabilities still need to be addressed."

The Online Marketing experts at E-Power stay up to date with industry changes so you don't have to! Be sure to stay tuned to our Blog, Facebook, Twitter, LinkedIn and Google+ for our weekly Friday roundups.

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E-Power Marketing
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