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Only Dedication to Excellence Will Raise Your Online Marketing Game

Larry Stopa
by Larry Stopa on Sep 26, 2016 2:02:49 PM

Plenty is at stake online. Your competitors want to win and are making the moves to beat you. You must have a team ready to play at a high level or you’ll be an also-ran.

What are the pieces you need to win the online championship?

Start with command of the fundamentals – Google Analytics. You need to know how your audience is responding to your website and all the actions you take to attract them to it.

  • Where are the leads coming from?
  • What messages motivated them to respond?
  • What pages are driving the most interest?
  • Where are visitors coming from?
  • Where do visitors leave?
  • What messages are motivating responses?
  • What is not working?

With this invaluable information to guide your online marketing actions, you can create more success. Find program gaps and cover them. And drive leads like a pro.

This is powerful stuff in the right hands. That means your team must master the complex data within Google Analytics. Only with knowledge of its inner workings through Google Analytics Certifications and practice, practice, practice, can you be assured your team is worthy.

Time to make that traffic even better

Do you want Google search visibility as bad as you say you do? Then you must create new content all the time.

Content drives online visibility. Strong content gives you the muscle to attract and to rise above the rim on search engines. Stop creating content, and watch your organic search visibility take a dive. If instead you create great content, optimize and promote it, then watch the magic of your traffic fly high.

Now you’ve got game. But you need to raise your game even higher to truly compete.

Total audience reach is not possible without online advertising done with precision and tight targeting. Organic search and social media have limits to their reach. To extend that reach, you need to pay for it by advertising.

Money goes fast with online advertising. Online advertising lays traps that can eat your budget alive if you don’t do every detail just right. You need to squeeze ROI out of every advertising dollar. The only way to do all that is to know Google AdWords, Bing Ads, DoubleClick, and social advertising opportunities inside and out.

No kidding this is not a slam dunk. Doing great things is never easy.  But your competition is committed to superior online marketing.

So what are you going to do about it?

The E-Power Marketing team is dedicated to excellence. We have the passion to remain on top of online marketing for you. We bring a complete game every day – from Analytics, to content to advertising and social. You’ll love how our game makes you a superstar for your brand. 

Contact E-Power today. Just do it.

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Larry Stopa
Written by Larry Stopa
Since establishing E-Power Marketing® in 1998, Larry has grown it to become a highly successful business focused on generating the results that impact our clients' bottom line. Larry oversees all client programs, new business initiatives and leads the team to continued growth and ongoing education.

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