E-Power Online Marketing Roundup: The Week of December 11, 2015
With 2015 coming to a close, many big brands are sharing new user data from the past year. In this week’s Online Marketing Roundup, we’ve included a top 10 video list from YouTube and Facebook’s year in review, as well as other exciting industry updates. Read on to learn more!
Most Viral YouTube Videos of 2015: This week YouTube announced its top 10 list of most viral videos of 2015. So, what was the most viral video of the year? Silento’s “Watch Me Whip/Nae Nae” featuring young dancer Heaven King. Other videos that made the list include “Clash of Clans: Revenge”, “Crazy Plastic Ball Prank”, “Love Has No Labels” and “The Tonight Show Starring Jimmy Fallon: Will Ferrell and Kevin Hart Lip Sync Battle”. Did your favorite video make this year’s list?
“According to YouTube, this year’s top ten most viral videos generated more than 25 million hours of watch-time, and the channels behind them earned more than 40 million subscribers collectively.”
Facebook Releases 2015 Year in Review: This week, Facebook released its year in review. The Social network has analyzed the past year’s Facebook conversations to reveal a top 10 list of the most talked about global-topics, with the number one topic being the U.S. Presidential Election. Other topics on the list included the November 13 attacks on Paris, the Syrian Civil War & refugee crisis, the Nepal earthquakes, the Greek debt crisis and marriage equality.
“To see details about each global topic and view other top 10 lists including top movies, TV shows, entertainers, athletes, places, new games, new sticker packs, as well as top topics and check-ins for many countries, visit yearinreview.fb.com.”
2015 Marked the Most Successful #GivingTuesday: If you’re not familiar with #GivingTuesday, it’s a global day held on December 1 dedicated to giving back through donations, time, goods or your voice. This year’s #GivingTuesday was the most successful one yet! In addition to the 1.3 total Social Media mentions related to #GivingTuesday, $116.7 million dollars were raised by a total of 698,961 total donors. 71 countries around the world participated, and the top five issues talked about were education, the environment, animals, health case and international affairs. Did you participate in this year’s #GivingTuesday?
“Social media and the influence of millennials on charitable giving came together well, and created a lot of interaction on social media. There were more than 1.3 million social mentions related to #GivingTuesday, which generated 114 billion impressions on Twitter during the day.”
Google Introduces Two New Ad Formats for App Installs: The first of two new ad formats that help encourage app downloads are Trial Run Ads. These allow users to play a game for up to 60 seconds by streaming content from the app before downloading it. This is the perfect opportunity for users to decide if they like the app or not, better qualifying users before they download it.
The second ad format is a beta product, Interactive Interstitial ads. These offer a customized experience for users using mobile apps. Advertisers can be creative with these ads and bring their app’s experience to the user prior to downloading with features like galleries, highlights of their brand, and more.
“Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after an install. In fact, we found that one in four installed apps is never even used. We’ve focused our efforts on offering developers advertising tools that engage users and showcase an app at its best.”
Bing Prepares for 2016 Elections: With the 2016 elections right around the corner, Bing is preparing by providing voters with numerous resources so they can get a better understanding of where candidates stand with certain issues. Users can search candidate pages, calculate their own Bing Political Index (BPI), browse search and Social data and view the 2016 elections timeline.
“When you search on election topics, you’ll see in-depth candidate pages coupled with a unique tool called the Bing Political Index. This is the first of several 2016 election experiences we plan to bring you this year. Try it here: www.bing.com/elections.