E-Power Online Marketing Roundup: The Week of December 4
The E-Power team enjoyed a nice and long Thanksgiving weekend, but the Online Marketing industry didn’t take a break! From Black Friday and Cyber Monday shopping to new features from Snap Chat and Facebook, it’s been a busy two weeks since our last E-Power Roundup, so get caught up!
Snapchat Introduces Story Explorer: Story Explorer gives Snapchat users the ability to view moments from different perspectives in Stories. Simply swipe up when viewing a Snapchat Story and you can view other snaps from that moment. Imagine viewing thousands of snaps from the moment the ball drops in New York City this New Year’s Eve! Story Explorer launched on the New York and Los Angeles Live Stories, but keep an eye out for even more as we move forward.
"Snapchat Stories celebrate the power of different perspectives. It’s a totally unique way to experience what’s happening all over the world through the eyes of our community."
Holiday Shopping Searches Vary Far & Wide on Google’s Shopping Insights: After a busy weekend of family, food, and shopping, Google has begun to release some insights on trending shopping searches with their Shopping Insights tool. Drones, hover boards, and more are ruling the search results this season. Are you able to take advantage of these trends? Though Cyber Monday is behind us, the shopping season isn’t over. During this time of year every day is a shopping day, which is why staying present in front of customers who are shopping throughout their day is important. Find out more about different trends and where your brand might fit in with the Shopping Insights tool.
"If your holiday shopping plan this season involves grabbing a spare minute on your phone to hunt for presents while you’re standing in line or on the train to work, you’re not alone. More than half of holiday shoppers say they plan to use their smartphones in free moments throughout the day to get their holiday list done. As we wake up to what has become the day for online deal hunting—Cyber Monday—we took a look at the top gifts trending on Google Search to help you shop smarter in those spare moments."
Facebook Testing Automatic Translation: Facebook appears to be testing automatic translation on various features of the Social network. Some users have reported seeing automatic translations for Facebook posts and calls to action, such as booking an appointment at a local business. Users are also able to rate the quality of Facebook’s translations, or choose to permanently turn off the translation features. Have you seen automatic translations yet?
"Facebook appears to be experimenting with automatic translation, including the extension of that functionality to calls to action."
Shoppers Got Social on Cyber Monday: Between Thanksgiving and Cyber Monday, online shopping soared. Adobe revealed that online shopping increased 15% over 2014, generating $11 billion in revenue in those five days. After making a purchase, many shoppers turned to Social Media to brag about the great deals they scored, which led to huge Social conversations. On Twitter alone, there were 783,000+ Tweets about Cyber Monday, and about half included the #CyberMonday hashtag. Did you take part in the Black Friday and Cyber Monday Social chatter?
"According to Joe Martin, marketing manager for Adobe’s Digital Index, social’s role in Cyber Monday’s success is indirect, but crucial. Social media is not the most reliable when it comes to conversions. But it is a great medium for branding and engagement, which smart retailers have picked up on."