E-Power Online Marketing Roundup: The Week of February 19, 2016
It comes as no surprise that it was another busy week for the Online Marketing industry! From new Twitter and Facebook features to announcements from Microsoft, get caught up with recent highlights in this week’s E-Power Roundup.
Twitter Rolls Out New Features to Users: It’s been a busy week for Twitter! This week, the Social channel announced that it’s introducing features that will allow users to share more visuals, including a GIF library search feature for Tweets and Direct Messages, and support for sharing videos in Direct Messages. Both of these updates are rolling out to users on all platforms over the next few weeks, so stay tuned!
Starting today, you can capture & share videos in your Direct Messages. It’s rolling out globally on iOS & Android. pic.twitter.com/b5CgWyTQ3H— Twitter Support (@Support) February 17, 2016
“The feature, which moves Twitter one step closer to video-heavy services such as Snapchat, is accessible through the old "camera" button, which now gives you an option to record videos as well as photos.”
— Twitter (@twitter) February 17, 2016
"The feature allows users to search the new GIF library with keywords, or browse through categories to find that perfect GIF reaction. Not only can you use the GIFs in your tweets, you can also use them in direct messages. They come from Giphy and Riffsy, which are both large, searchable GIF databases.”
This Week Microsoft Announced the Official Launch of the Bing Network: This announcement comes after changes in the past couple of years with Microsoft and Bing, including an updated Search agreement with Yahoo, partnership with AOL, the launch of Yahoo Gemini, and some recent rebranding. This week’s announcement explains why brands and advertisers should take advantage of the Bing Network with selling points such as 60 million unique searchers and partnerships with sites like Wall Street Journal and InfoSpace.
“With the transition of all U.S. accounts (and with them, people and account management) from Yahoo to Bing, the Bing Network also represents an expanded network of partners, including AOL, Wall Street Journal and more, adding more searches and clicks to the network every day.”
Snapchat is Becoming a Contender in the Social Advertising Industry: New research suggests that Snapchat’s growing daily video views, high amount of engagements and popularity with Millennials are just a few of the signs that Snapchat should start to make its way into brands’ Online Marketing strategies. According to Bloomberg News, Snapchat delivers more than 7 billion videos to users every day. This is closing in on Facebook’s 8 billion daily video views. 65% of Snapchat’s users are engaged with the app every day while only 35% of Facebook users upload photos to Facebook daily. With such attractive statistics, why wouldn’t brands want to venture into this newer advertising platform? The current advertising rates for Snapchat are pricey, but that doesn’t mean small businesses can’t take still deliver great content in other ways.
“While C-suite executives can accuse marketers of chasing the most recent fads, marketers have learned that jumping onto a new digital outreach tactic can pay off. Early adopters enjoy a less-crowded playing field where individual companies can stand out.”
Facebook’s Instant Articles will be Available for all Publishers on April 12: The platform originally opened up to a small amount of publishers around the world, and now with feedback and improvements, Facebook is planning to roll it out to everyone at the F8 conference. You might have noticed already that big publishers like Buzzfeed or The New York Times have already been using this new platform from Facebook. Instant Articles give publishers full control over the look of their stores, the data they can view and ads. Opening up Instant Articles to all publishers will allow them to tell great stories and give their audiences the content they want.