E-Power Online Marketing Roundup: The Week of March 11, 2016
From International Women’s Day celebrations to new interactive features on Bing, there were many exciting updates this week in the Online Marketing world! Get caught up by reading our highlights in this week’s E-Power Roundup.
Twitter Celebrates International Women’s Day: Tuesday, March 8 was International Women’s Day and Twitter took to Social Media to honor women who have made a difference. Twitter encouraged its users to join the global conversation and give a shout out to the amazing women in their lives by using hashtag #SheInspiresMe. Each Tweet sent in March with #SheInspiresMe also unlocks a Twitter emoji. Twitter also shared its support for #HeForShe, a UN movement encouraging men to support gender equality, with various Tweets and photos.
“Women around the world discuss topics and issues that are important to them every day on Twitter. From challenging female stereotypes using hashtags like #ILookLikeAnEngineer, to encouraging substantive dialogue on the red carpet with #SmartGirlsAsk, women use Twitter to raise awareness, build community, and be heard.”
Facebook Lite is the Fastest Growing Facebook App: In June 2015, Facebook announced Facebook Lite, a version of Facebook for Android that uses less data and performs well across various network conditions. According to Facebook, Facebook Lite is less that 1MB, which means it’s fast to install and loads quickly. The app for Android offers users core features including News Feed, photos, status updates and more. Recently, the app became the fastest interface to reach the 100 million monthly active users mark. Are you a user of Facebook Lite?
“The lightweight app was launched nine months ago with the aim at providing data-efficient Facebook access to people with older phones and slower connections in emerging markets. It is smaller than 1MB and uses considerably less data than the full-fledged Facebook app. To ensure speed, it did not have videos and or require users to download Facebook Messenger separately.”
Bing Expands its Educational Tools with an Interactive Periodic Table: From the Academy Awards to the 2016 election experience, Bing is on a roll with interactive search features. The search engine’s latest update is an interactive periodic table that displays directly in search results. The table includes several features including tabs like “Physical State”, “Discovered”, “Found on Earth” and “Density” to help users easily navigate the tool to find the information they’re looking for. Like the recent addition of the interactive solar system, the periodic table is part of Bing’s suite of educational tools.
“The interactive table includes features like the “Physical State,” “Discovered,” “Found on Earth” and “Density” tabs across the top, and its own search box where users can enter the name or symbol of an element to locate it.”
Is the Future of Local Search Packless? Have you been noticing changes when searching through Google? That’s because they are running some experiments with Local Search! Google is focused on making search actions quick, content rich, and profitable for all businesses. It looks as though they may be testing out how to get rid of the “packs” for Local Search Marketing. Instead, they are replacing the local 3 packs with offering the local information, like a phone number in click to call form, accompanying the web page result right away.
“Well the fast and achievable alternative for Google is to have small businesses put their content directly on Google and then just wait for the call.”
Google’s Newest Social Sharing Environment for Business? Google Posts: In other news, Google has confirmed a test product with a small number of local businesses. They have not yet come up with a name but some experts are calling it “Local Business Cards.” The product is being described as a “real time communication publishing & platform.” This tool could be the next big thing for local businesses as their posts will show up in a Google feed when a potential customer does a search.
“Google appears to have a new post/stream oriented published platform waiting in the wings to replace Plus.”