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E-Power Online Marketing Roundup: The Week of March 18, 2016

Hannah Jean
by Hannah Jean on Mar 18, 2016 10:47:32 AM

It was a busy week in the Online Marketing world! Check out this week’s E-Power Roundup for updates in Social Media from Instagram and Facebook, Online Advertising from Bing Ads and Google AdWords, and Search Engine Optimization updates from Google. There are a few other surprises in there that may include creating a photo of you entirely out of emojis.

Instagram Updates Time Stamp on App: If you’ve ever scrolled back to look through your old Instagram photos or videos, you might’ve gotten frustrated that you weren’t able to see the exact date that you shared your post. Thanks to a recent update, that has all changed! Instead of “x weeks ago”, now Instagram content will show the exact date you shared your photo or video. Instagram is rolling this change out to its users, so be sure to watch for it!

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“As you can see in the screenshots above, being able to see the date a post was published sure beats having to calculate what 75 weeks ago was. Previously, the web version of Instagram let users see the exact date posts were uploaded. Instagram changed that to "weeks" sometime late last year to make it consistent with the app.”

Facebook Updates Lead Ads Options: Facebook launched Lead Ads last year as a way for brands to gather more targeted leads, but they’re continuing to add new capabilities for advertisers. Some of these updates include new CRM partners, duplicate forms and add video as a Leads Ads option. Looking to add Facebook Lead Ads to your marketing mix? Find out how our team can help!

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“Basically, when you gather contact info via Lead Ads, that data's sent to a spreadsheet, which you can then download and use at a later time. Which is great, but many businesses have called for better CRM integration to alert them when a user leaves their details via a Lead Ad, enabling them to action those responses faster and act on leads as they come in.”

Bing Celebrates Pi Day with Interactive Math Tools: In last week’s E-Power Online Marketing Roundup, we shared how Bing added an interactive periodic table to its suite of educational tools, along with other recent interactive additions like the solar system, 2016 election experience and more. To honor Pi Day, Bing added a variety of interactive math tools to its lineup, including a multiplication table, geometry calculator, function grapher and more.

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“The new interactive answers are attached to searches for ‘multiplication table’ or ‘times table,’ geometry-related searches, a function grapher, number answers, a ‘number converter’ and a ‘polynomial equation solver.’”

Transform Your Photos into Emoji Art: If you’re a little obsessed with emojis, you’ll love the photography app Fotomoji from Second Verse. Available for iOS, the app turns your photos into emoji art by matching the colors of the original photo with coordinating emojis! Simply take a photo using the app’s camera or choose a photo from your albums and tap go! Check out the video to see how the app works, and download it for free to try it out.

“With Fotomoji, users can import images from their camera roll, or take new pictures within the app. When processing an image, the app recreates the photo using emoji of different sizes and colors to match the original source.”

Google AdWords and AdMob Release New Ad Formats for Mobile App Ads: This week at the Game Developers Conference (GDC), Google announced new features and ad formats for mobile app ads. Back in early December, Google launched Trial Run Ads on the Google Display Network. These allow users to try an app before downloading it. This ad format has been expanded to the Search Network on smartphones and will appear in the search results page for users searching for the app. The second ad format, being released on the Google Display Network, are Portrait Video Ads. Most users view their mobile devices vertically, but most video ads are created in landscape. To improve the user experience, Google has launched Portrait Video Ads. AdWords also states there will be more targeting features being released over the next few weeks – something to definitely keep an eye on for mobile game advertisers!

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“For game developers, building a successful business has often depended on an approach of acquiring as many users as possible, then trying to keep them engaged in the game as their interest wanes. While volume is important, it’s more important to find the right kind of user, who’ll open the app and keep on playing. That’s why today, at the Game Developers Conference (GDC), we announced a host of new features in AdWords and AdMob that make it simpler for developers to reach the right users at scale.”

Google Introduces Google Analytics 360 Suite: After listening to their customers, Google set out to create a simplified tool for Google Analytics users. The Google Analytics 360 Suite features six products: Google Audience Center, Google Optimize, Google Data Studio, Google Tag Manager, Google Analytics (formerly Google Analytics Premium), and Google Attribution (formerly Adometry). With integrations for Google AdWords and DoubleClick Digital Marketing, this new suite of tools gives marketers an endless amount of data to make educated decisions for their Online Marketing programs. Right now, the new products are available in limited BETA; however current Google Analytics Premium and Adometry customers will start to see these name changes over next couple of months.

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“The Google Analytics 360 Suite offers integrations with many third party data providers and platforms. It also plugs right into Google AdWords and DoubleClick Digital Marketing, our core ad technology. That means marketers can turn analytics into action by combining their own data from multiple sources ― website data, audience data, and customer data (e.g. CRM) and more ― and using it to make ads more relevant for people.”

New Tracking Parameters and Auto-Tagging Available in Bing Ads: Earlier this month Bing Ads announced that they would be adding three new tags to their URL parameters: {Campaign}, {AdGroup}, and {Network} to better help advertisers keep track of where ads are appearing and which campaigns or ad groups are triggering them to appear. Another announcement made earlier this month included the additional of auto-tagging in Bing Shopping Campaigns and Image Extensions. When enabled in an account, landing page URLs are automatically tagged with important information about where you ad was triggered, which campaign it came from, etc. Prior to this change, advertisers had to manually add these tags to their URLs.

“With auto-tagging support for Bing Shopping Campaigns and Image Extensions, you can finally say goodbye to manually tagging landing page URLs for these features. We’ll cover more in depth what is changed recently and how you can start taking advantage of it today to reach valuable customers more easily.”

Instagram is Launching a Non-Chronological Timeline: Shortly after Twitter released its reverse-chronological feed, Instagram has announced that it too will be launching a non-chronological timeline. This change is expected to help improve engagement and follower rates, which are both down year-over-year for the social network. Although these metrics are down, the rate of posts-per-day is up, indicating that users might be missing some posts from their favorite followers, which in turn might cause fewer engagements if they’re missing these posts. Keep an eye on your feeds; these changes are coming in the next couple of months.

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“If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.”

Google is Making Ranking Signals Stronger for Mobile-Friendly Sites: The announcement comes almost a year after its initial ranking signal announcement, better known as “Mobilegeddon”. In May, Google will be rolling out ranking signal updates that increases the effectiveness of having – or not having – a mobile website. If you’re not sure if your website is mobile-friendly, you can find out here.

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“Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

You made it to the end! That was a lot of news for one week, huh? We’re happy to round it all up for you each week to make staying up-to-date with the Online Marketing industry just a bit easier. Ready for more Online Marketing news and trends? Stay up to date with our Facebook, Twitter, Google+ and LinkedIn for posts so you don’t miss out!

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Hannah Jean
Written by Hannah Jean
Hannah Jean is an Online Advertising Specialist at E-Power Marketing and helps our clients grow their online brand and meet their business goals through targeted, productive online advertising programs. Inspired by both successes and challenges, Hannah is constantly striving to improve the performance and ROI of her accounts through creative, flexible programs.