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E-Power Online Marketing Roundup: The Week of October 30, 2015

E-Power Marketing
by E-Power Marketing on Oct 30, 2015 3:28:00 PM
Get this week's Online Marketing news and updates in the E-Power Roundup, including stories about Google RankBrain, Twitter, and Google AdWords.

Google's RankBrain Algorithm: Earlier this week Google rolled out RankBrain, a machine-learning artificial intelligence system that helps sort through search results. RankBrain is a part of Google's overall search algorithm that will help interpret users' searches to find results that may not use the exact keywords that were searched. In addition, it is said to be the third-most important factor for ranking web pages.

Google's RankBrain Algorithm
"RankBrain is Google's name for a machine-learning artificial intelligence system that's used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google."  

Twitter Increases Follower Limit: Have you ever gotten a notification from Twitter, notifying that you've reached the limit of accounts that you can follow? Earlier this week, Twitter's support team shared that the number of accounts users can follow has been increased from 2,000 to 5,000. Along with this change, Twitter will also be getting stricter with aggressive following; according to the company's rules and best practices, this is considered a spam tactic.

Twitter Increases Follower Limit

"When you hit this limit, we'll tell you by showing an error message in your browser. You'll need to wait until you have more followers in order to follow more users—for example, you can’t follow 10,000 people if only 100 people follow you." 

Happy Birthday Google AdWords! 15 years ago, AdWords entered the Online Advertising world starting out as a desktop tool for advertising. Now, in 2015, we have many more capabilities and tools available to connect businesses with consumers. E-Power has been harnessing the power of Google since 2004, and we're excited to see where the next 15 years takes us and our clients! Take a look at this Infographic created by Google outlining AdWords' history.

Happy Birthday Google AdWords

"AdWords started out as an advertising tool for the desktop world that’s transformed through the years with new formats and capabilities. It's improved to enable businesses to thrive in a world where the smartphone has become consumers' constant companion — to provide directions, suggestions for new apps to install, and more." 

Stay tuned for next week's Online Marketing Roundup!

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E-Power Marketing
Written by E-Power Marketing
E-Power Marketing has been delivering the traffic, sales and conversions our clients deserve since 1998. We want to learn more about your brand and business goals so that we can show you how an online marketing program with E-Power can help! Contact us today!