Google Analytics is the market leader in website analytics services, and with 10+ years of experience under their belt the platform has come a long way since the launch of its first version. Today we're looking back at the history of Google Analytics, traveling back to 2005 when Google acquired Urchin Software Company through to 2016 with the recent release of The Google Analytics 360 Suite just last month.
Are you stuck in the past using an old, outdated version of Google Analytics? What roadblocks are preventing you from upgrading to the latest version?
We'd love to discuss how we can help bring your website tracking up to date. Contact us to chat with our Google Analytics certified team today!