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Online Marketing -- More Important and More Competitive Than Ever!

Larry Stopa
by Larry Stopa on Jun 20, 2016 2:03:31 PM

You Better Market Smarter Than Ever

Can you feel your competitors breathing down your neck? If not, you are probably not paying attention. The growing economy has opened opportunities that businesses are fighting to take advantage of.MarketSmarter.jpg

 A major part of winning at business is how well you market. Today that means how well you use the marketing power of the internet to grow your business. Your competitors certainly are. So how do you beat them, especially if they have more budget and resources? Has your market grown but your revenue has not? What are you doing to capture more market share? What are you doing to reach potential customers you had not targeted before? Do you think your competitors are not pursuing these actions?

 Do the fundamentals well, understand how to use the power of online marketing, and you will market smarter. In today's world, it's not necessarily how many ad dollars you have to spend, but how you can make the most of your online marketing tools and resources to best target your audience and convert that audience into customers.

 Start with strategic planning. Know your audience. What excites them? What troubles them? How do your products make it better for them? From these questions you can characterize their personas.

 How do you reach them? What will attract them? How can you communicate with them? When is it timely to communicate with them? These answers guide you on how to craft your marketing efforts.

 Online marketing is all about building relationships. You really have to know your audience to develop meaningful interactions. Get in their heads. Walk in their shoes. Be one with your audience.  

 Your customers will most likely use search engines to discover what you have to offer. 81% of shoppers conduct online research before making a purchase. 60% begin by using a search engine to find the products they want. 

 What are you doing to make sure you have excellent search visibility? Is your website designed to generate strong organic search traffic? Just because someone told you the search engine optimization has been taken care of for your website, does not mean it was done effectively. It is important that your agency or marketing team can provide analytics to show the effectiveness of their SEO efforts. Are you using online advertising to cover gaps where search visibility is missing or to capture more buyers searching your most important target phrases? Pay per click and social media marketing can be powerful paid tools to boost your awareness and increase engagement with your brand. In a world where it all comes down to the bottom line, combining paid and organic tactics is key.

Keep your name in front of those interested in you. Are you remarketing? It’s strong technology that keeps your name in front of those who showed interest in your products, services or brand. Make sure you capture email addresses of those showing interest so you can maintain ongoing dialogue with them.

 Be active on social media where you can interact with your audience and see what makes them tick. There’s no problem finding your potential customers. Being where they are increases your sales. 71% of internet users are more likely to purchase from a brand that they are following on social networking sites. Read what they have to say. Understand their concerns and pains; their dreams and goals. Build the brand awareness, trust and relationships that will benefit your bottom line.

 Once you get to know them, you’ll know how to reach them so they want to know you. You will better be able to choose the many online channels and tools that will do the best job. The result will be a more effective use of your marketing resources.

 The internet is simply a more powerful and interactive medium for marketing, and our team of online marketing specialists are here to help! Request a free consultation for more information on how your brand and our team could work together for better results!

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Larry Stopa
Written by Larry Stopa
Since establishing E-Power Marketing® in 1998, Larry has grown it to become a highly successful business focused on generating the results that impact our clients' bottom line. Larry oversees all client programs, new business initiatives and leads the team to continued growth and ongoing education.

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