Microsoft has announced the official launch of the Bing Network, a platform that now includes an expanded network of partners including AOL, Wall Street Journal, and more. Bing has been making changes over the last couple of years like reaching an agreement to improve Search for both users and advertisers between Yahoo and Bing in 2015, the release of Yahoo Gemini in 2014, and partnering with AOL in 2015. So what does this mean for advertisers? The latest comScore report indicates that the Bing Network essentially covers 34.5% of searches on desktop. Google still covers the majority with 63.8% and the Ask Network brings in the remaining 1.6%.
Brands not advertising on the Bing Network are missing out on 60 million searchers that do
not exist on Google. 60. Million. Bing Ads offers many of the same features as its competitors like Bing Shopping and Remarketing. If your brand uses Google’s Shopping Network, you should be using Bing Shopping as well to capture that missing audience. The same can be applied to Google’s Search Network, Display Network (Content Network for Bing Ads), and Remarketing. With 60 million searchers using search engines powered by Bing and not Google, you can’t afford not to be there. The Bing Network’s tagline, “be there”, emphasizes the importance of being present here. Stephen Sirich, Bing’s GM of Advertising and Consumer Monetization Group, says, “Simply put, Bing Network is where you want to be when consumers are making decisions.”
Contact E-Power Marketing to find out how expanding into Bing Ads will help your business Online! We are happy to discuss your goals and objectives and find where Bing Ads may fit into the equation.