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Develop Buyer Personas to Discover Emotional Triggers That Motivate Your Audience to Buy

How well do you know what motivates your customers to buy? You defined your product benefits to illustrate their appeal, but...

Larry Stopa
By Larry Stopa
on Nov 1, 2018 2:49:00 PM
8 Next Level Content Marketing Trends for 2018 You Can't Afford to Overlook

More than 60% of B2B marketers report that last year, their content marketing strategies were more effective than in 2016....

Adrian Bredeson
By Adrian Bredeson
on Jan 10, 2018 8:55:55 AM
What Are Buyer Personas & How Can They Up Your Marketing Game?

As a marketer, you know that marketing is all about telling a story and making a connection with your audience. Someone who...

E-Power Marketing
By E-Power Marketing
on Dec 21, 2017 10:44:19 AM
20 Ways to Showcase the Human Side of Your Brand

When it comes to marketing these days, it’s all about making an emotional connection with your audience. To do that, you...

Emily Miels
By Emily Miels
on Dec 11, 2017 3:00:00 PM
Is your brand's story making emotional connections with your audience?

 As we head into the holiday season, I've been paying extra attention to the brands that are shaping  their marketing around...

Adrian Bredeson
By Adrian Bredeson
on Nov 9, 2017 9:08:41 AM
How to Fight Blog Burnout

By now you probably already know that blogging is important to help create brand awareness, improve search results, and...

Emily Miels
By Emily Miels
on Oct 20, 2017 3:00:00 PM
3 Tips to Help Marketers Increase Their SEO Budgets

Tens of thousands of dollars are allocated to advertising initiatives, yet you’d swear you’re asking for the Cleveland...

Andrea Schultz
By Andrea Schultz
on Sep 7, 2017 10:12:56 AM
Is Your Content Working?

You know that content is important. You've seen the content marketing stats, you've heard the buzz, you've probably even put...

Adrian Bredeson
By Adrian Bredeson
on Jun 8, 2017 8:50:07 AM

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