The home and housewares industry is evolving at break-neck speeds. 81% of shoppers conduct online research before making a purchase. Whether you are selling direct, through retailers, or both; online marketing will generate more sales and leads. The competition is fierce. Not only do you have to tell your brand's story, you have to do it in a way that convinces retailers to carry your products, and buyers to choose them. With so many new and established brands competing for those consumers, what are you doing to set your brand apart and make sure your story is heard? Online marketing can help you do just that. Tell your story so it's your brand that gets the sale.
An integrated approach to your online and offline marketing will reach more consumers whenever and wherever they are ready to buy. Retailers that operate both stores and e-commerce sites grew their online revenue by 36.6% year over year. How many sales are you giving up to the competition by not integrating your strategies?
"E-Power Marketing has been quite valuable in helping IHA develop online marketing strategies and corresponding campaigns. Not only is the team extremely knowledgeable, they also are dedicated to make sure that the marketing programs are successful. Their day-to-day oversight and execution allows us to refine and adapt to better meet our short, mid and long-term goals."
Something to think about...
According to the International Housewares Association, "there is a gift-able occasion for housewares at all times of the year, and it's up to retailers and manufacturers to help make it relevant and accessible to consumers".
Online marketing will generate more traffic and sales, year round. We want to help your brand achieve it!