When a person performs a locally focused search, they are giving us key insight into where they are in the buying cycle. 4 in 5 shoppers use local searches to find shopping information. Your brand needs an optimized local search presence. 50% of those consumers who conducted a local search on their smart phone visited a store within a day, and 34% who searched on computer/tablet did the same. Simply showing up isn't enough, you need to provide the information and story that will drive traffic to your website or storefront. Local search marketing has evolved from simple pinpoints on a map to a total strategy focused on attracting, engaging and converting your local audience.
We have seen too many businesses fall prey to expensive scams that overcharge and under deliver. Local search marketing goes beyond map and directory listings. All too often, we talk to brands that simply don't recognize the value of local marketing. Your local search strategy should include work with your website, content marketing, social media, advertising and reputation management for maximum impact.
With clients coast to coast, we have spent years fine tuning our local search programs and strategies, so that we can provide the services that will make a real difference to our clients' bottom lines. There isn't one local search tactic that a brand can do to guarantee local success. An integrated local strategy is necessary, and that's exactly what E-Power Marketing excels at. Not every brand needs to employ every local search tactic, but the right mix of strategies is vital. At E-Power Marketing, most of our local search marketing programs include a variety of the following:
Address and location are the primary things local searchers are looking for, but there's a lot more you should be providing than your location. Not only are local searchers more likely to visit a store, they are more likely to make a purchase. 18% of local smart phone searches lead to a purchase within a day of the search, as compared to just 7% of non-local searches.
Consider the buying journey your customers take, are you reaching them when they are ready to buy, or is your competition up the street going to draw them in first?
With so many opportunities in local search, there are also a lot of ways to do things wrong. You can't skip any of the steps or take any shortcuts and hope to succeed. You have to be willing to commit to a strategic, multi-faceted approach to local search in order to beat the competition. It may not be easy, but it will be worth it.
We know online marketing and have seen first-hand the differences a strong local presence can make for brands. Put our experience and expertise to work for your brand to attract, engage and convert your local audience. We can't wait to get started!
Did you know?
E-Power Marketing is an official partner in Google's Get Your Business On the Map initiative!
Working through the Oshkosh Area Chamber of Commerce, we presented all the info local businesses needed to get started on local search.