Local Search Marketing – Concentrate Locally & Steal the Spotlight
The shift from push to pull marketing has revolutionized the way both consumers and brands do business.
This is especially true for local businesses that cater to targeted markets. People are using the internet to find the services and products they need, near and far. In a study done by MDG Advertising, 59% of consumers reported using Google every month to search for a local business, but only 37% of local businesses have taken on Local Search Marketing for their business. The statistics show that consumers are looking for local businesses online, but by ignoring this facet of online marketing, local businesses are missing out.
In a recent article, Matt McGee, Executive News Editor of both Search Engine Land and Marketing Land, stated "There are a lot of national advertisers/marketers who should be, but aren't, taking full advantage of the most basic local search marketing tactics." Local Search Marketing allows businesses to focus on a smaller geographic area, but delivers far reaching results. Like all facets of online marketing, Local Search Marketing is versatile and complex. Local Search Marketing can incorporate the simple task of claiming existing local search listings, or be as complex as designing a intricate link building project or custom geo-targeted online advertising campaign.
Customized Local Search Marketing Programs from E-Power Marketing
An ongoing, comprehensive Local Search Marketing program can deliver targeted results and drive local customers to both your Website and retail location. The experienced Local Search Marketing team at E-Power can work with you to customize a Local Search Marketing program tailored to your business goals and target area. Some of the Local Search Marketing tactics utilized by our team include:
The Local Search Marketing Websites we use offer both free and paid listings. The majority of the time, we can make use of the free listings effectively for our clients. The experienced team at E-Power Marketing can optimize and manage your Local Search presence, developing these free listings to make the most of your Local Search Marketing budget. Through optimizing and maintaining these listings, reporting on results and managing the reputation of your brand, E-Power Marketing can enhance your brand's local search presence.
The Mobile Revolution & Local Search Marketing
According to a 2012 report by Nielsen, 66% of Americans between the ages of 24 and 35 own a smart phone. A joint survey between Google and the Mobile Marketing Association Survey states that 53% of American consumers use their smart phones to access search engines at least once a day. As the popularity of mobile search and smart phones increase, the importance of Local Search Marketing rises. Consumers are using the Internet on the go; they are looking for businesses, goods and services from their smart phones. Local Search Marketing can increase your search visibility with this new, growing audience. If a local shopper can't find you when they are out and about, you are missing out.
Contact our Local Search Marketing Team Today!
The experienced team at E-Power Marketing can help you understand and take advantage of all that Local Search Marketing has to offer. Contact us today for more information on your business and how we can help get you on the map and improve your local search visibility.
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