Organic SEO Tips – What You Can Do To Get the Ball Rolling
By following the search engine optimization (SEO) guidelines mentioned below, you can start to set the foundation to better organic search positions. Though the below SEO tips will not deliver higher search positions on their own, the little things can make a big difference. By working on the tips below, you have set the foundation for E-Power Marketing's team of search engine optimization specialists.
- Conduct keyword research and find out what your customers really call your products or services.
- Use target key phrases within visible text and links.
- Content is still King. More content is better than less.
- Brainstorm. What non-salesy, educational, interesting content can you think of that would appeal to your customers? Growing your Website with informative content will keep people coming back to your Website and staying there longer.
- Use header fonts, such as H1 for headlines and H2 subheads.
- Use visible text rather than text in images, JAVA, AJAX or Flash animation.
- When using Flash, JAVA or AJAX, make sure there is HTML text and href links mixed in.
- Avoid designing a Website in frames. If you must use frames, try to make the Home page non-frames.
- Assign each page a unique title tag.
- Build a Site Map and place a text link on all pages into it.
- Install an analytics program to monitor traffic. Google Analytics is free.
- Use relevant key phrases within image alt tags.
- Use a style sheet to control fonts. Put the style sheet in an external file referenced in the HTML to avoid code bloat.
- Use static, simple URLs whenever possible. Avoid URLs with Session IDs.
- Avoid using image maps, instead use navigation image buttons.
- Don't participate in linking schemes such as Web rings and non-related reciprocal linking.
- Don't worry about Google PageRank. Not only is it seldom updated, it has very little to do with search positions. Monitor traffic instead.
- Don't focus on single key phrases. Ranking for them is extremely difficult.
- Don't submit your Website or Web pages to the search engines
- Add interactivity to your Website. Videos, Polls, Blog, Forums, etc.
- Give your Organic SEO campaign time, it is a continual process.
Effective search engine optimization is an important step in staying competitive on the Web. All of the tips above help, and can be done by just about anyone, but trained SEO specialists know even more, and have the experience you and your Website deserve. Let the specialists at E-Power Marketing® help you achieve better results!
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