PPC (Pay Per Click) Case Studies
E-Power Marketing® took over managing the Pay Per Click (PPC) programs for these previously client-run programs. In each case E-Power improved the PPC programs effectiveness to more than pay for our services.
North American subsidiary for Océ copiers, printers, scanners and document management systems
Objective: Develop new registered users interested in Océ products.
Strategy: Create Landing Pages to improve registration response. Delete non-performing key phrases. Add additional targeted key phrases.
Results: Doubled registrations while lowering program click costs by 39%.
Software for virtual directory server functionality on open source platforms.
Objective: Increase lead generation.
Strategy: Optimize click-thru popularity of ads with split testing. Manage program for optimal sales by using Google AdWords tools to determine the best target phrases, ad positions, Landing Pages and ads that generate leads. Delete non-performing keywords.
Results: Increased lead generation by 20X while increasing click costs by only 1/3rd.
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