The Online Marketing Power of Social Media - Web 2.0
Social Media Marketing? Web 2.0? Social Networking?
What do these mean for your Website and brand?
Social Media Marketing offers virtually endless opportunities to interact and build relationships with your audience. Social Media Websites build new communication channels to attract and interact with your target audience. It gives your company the opportunity to grow your Website's online visibility and create new in-bound links that search engines reward.
Social Media Marketing has become much more than just a good opportunity for businesses. It has become a necessity. A respected communications agency, the Cone Company, recently conducted a survey regarding companies and Social Media. In their findings, they report that 60% of Americans use Social Media and an astounding 59% use Social Media Websites to interact with companies. According to the 2008 Cone Business Social Media Study, 93% of Social Media users believe a company should have a presence in Social Media. An overwhelming 85% of Social Media users believe a company should interact with its consumers via Social Media Websites. Plus, 56% of Social Media users feel both a stronger connection with and better served by companies when they can interact with them in a Social Media environment.
In another study, conducted by Universal McCann, the published estimate for Social Media users came in at 272 million users worldwide, with 43 million users in the United States alone.
As Social communities have evolved, it has become a clear channel for brands to communicate with consumers. Social Media Marketing offers effective new ways for your company to reach out to an audience you have had a hard time reaching before.
What can Social Media Marketing do for me?
Social Media Websites have become a powerful tool on the Internet today. More than ever, users are utilizing these types of Websites to organize and share Web content. While Social communities have a global reach, they can also be used to target specific audiences and reach new audiences. Through understanding the different types of Social Media Marketing, your company can use online interactive communications channels to your company's benefit.
Social Media Websites allow users to submit, share, bookmark and comment on submitted content. The key to becoming successful on Social Media Websites is following each site's rules while providing content that users see as valuable and vote-worthy. Social Media communities are not the place to market or sell your products or services in the conventional way. Users will reject your message if they feel you are trying to sell them. They want your information, not your sales pitches.
Social Media (Web 2.0) Websites include a broad range of social communities, all with their own unique audiences and members:
How can Social communities help my Website's rankings on Google?
Google gives an increased preference to links pointing to your Website from Social Media Websites. Websites such as Digg, Delicious and StumbleUpon allow users to vote on what content they like or dislike. Google has become more and more focused around user behavior so it only makes sense that links from these Websites that center on user participation would hold more value than 100 listings on rarely used free directories.
By being active on Social Media Websites, your Website will not only gain valuable links that improve search positions, but gain some traffic along the way as well. Provide Social Media Websites with the right content and you can achieve both!
The Internet is becoming more and more social. In early 2010, Google made their Social Search feature public. This feature finds relevant content from a searcher's social network, and displays those results under the organic search results. Google understands the growing importance of Social networks and recognizes how one's social network could be used to improve search results. Internet users, search engines, and your competition are recognizing the importance of Social Networks. What are you waiting for?
Grow your business's online visibility!
E-Power Marketing's Social Media Marketing team will help your business develop and market your Website through Web 2.0 communities. We will support your business by developing content for Social Media and promoting it throughout these communities. Creating the right content is just as important as correctly marketing the content to Social communities. If your Website already offers interesting content, E-Power will promote it on Social communities to grow your online visibility. From development to promotion, E-Power's team can help your company be successful on Web 2.0 communities.
Contact E-Power Marketing today and start building your online presence!
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