Search Engine Optimization (SEO)

Welcome to E-Power, where we don’t just optimize your site; we keep you updated every step of the way so you learn how Search Engine Optimization (SEO) works and what it means for your business. 

We want you to feel empowered to make business decisions and drive results through digital marketing. Whether we’re optimizing the content on your site, addressing key technical SEO issues impacting performance, or reporting on SEO results, we’re here to drive quality organic traffic to your site that boosts conversions, leads, and sales.

E-Power Employee Using Google
per transaction from organic
$ 1

In the highly competitive freeze-dried pet food market, competitors with bigger budgets, like Stella & Chewy, were leaving a void in SEO and content marketing at the bottom of the marketing funnel. Knowing this, we educated consumers about how our client’s product provided solutions to common pet problems. The outcome was a significant influx of thousands of customers driven by our SEO efforts, with an impressive average cart value of $72.

YoY + in organic traffic
0 %

Through consistent SEO updates, as well as regular content updates, our team was able to help a local plumbing company increase organic traffic to its site by more than 510% and resulting in nearly 1,400 calls, an effort that would cost $42,000 if paid efforts were used.

YoY + in leads from organic traffic
0 %

By starting with an SEO audit and following it up with a content optimization plan, our team was able to help an airplane painting company boost organic traffic by 182%, and boost leads from organic traffic by nearly 900%. Did we mention each lead has the potential to turn into a $20k+ job?

Why Is SEO an Important Piece of Your Overall Marketing Efforts?

Relying only on advertising to drive traffic to your website isn’t sustainable. Plus, it often focuses primarily on the bottom of the funnel to drive purchases, missing a key opportunity to educate and engage those who aren’t quite ready to buy. 

By pinpointing the keywords your target audience is searching for, fixing technical issues impacting your website, and optimizing your site for the best user experience possible, you can increase overall website traffic, improve your conversion rate, and build brand awareness.

We’ve been helping businesses optimize their websites since before Google was even a thing. While SEO tactics and Google’s algorithms have changed over time, our commitment to helping businesses like yours has not.

Photo of two women working together around a laptop

Our Monthly SEO Services

We’ll develop SEO-friendly and engaging blog posts that resonate with your target audience and establish authority within your industry.

We develop an authoritative content page that acts as a high-level hub of content written for your target audience and is highly optimized for SEO visibility and traffic. Following pillar page development, our team develops cluster pages to focus more specifically on subtopics within the pillar page category to help search engine crawlers and users better understand and navigate your website.

We aggressively target search engine result page (SERP) features —such as featured snippets—by optimizing specific pages for specific listings. Our work includes using Structured Data, developing new content, and optimizing for specific top search rankings.

We optimize your YouTube channel, playlists, video titles, and video descriptions, develop custom thumbnails, and incorporate closed caption files to earn valuable search rankings.

We make sure your site is accessible and helpful for all. This may include reviewing image alt text for accuracy and descriptiveness, optimizing anchor text for clarity and key phrases, reviewing image buttons for screen reader accessibility, and more.

This includes recommendations to improve on-page elements such as meta tags, headings, content structure, and keyword usage.

We audit the website for critical crawler issues and warnings to assess and address issues affecting search engine bots’ ability to access and understand the site. On-site SEO audits include an annual review of site speed and mobile friendliness.

We analyze the website’s technical aspects, including site architecture, crawlability, and indexability. Technical SEO work includes internal linking, structured data markup, addressing broken links, text-HTML ratios, word counts, anchor text, on-page links, etc.

We’ll assess your website’s backlink profile regularly to identify potential toxic links that can actually harm your rankings Then, we’ll clean things up and provide recommendations for industry outreach to generate authoritative and relevant backlinks.

Content and SEO go hand-in-hand. We provide monthly and quarterly website growth and strategy plans for content campaigns that focus on trending search queries, content gaps, and topics provided by your team.

Our digital marketing dashboards include information on organic traffic, keyword rankings, conversion rates, and other key performance metrics to measure the effectiveness of our SEO efforts.

Boost Your Awareness and Authority

It’s no secret that SEO takes time, but it’s a long-term marketing strategy that pays dividends. From increasing brand awareness and overall website traffic to driving more qualified leads, improving conversion rates, and improving overall website usability, SEO can set your business up for long-term marketing success.

“SEO goes beyond the basics of boosting search visibility, organic traffic, and conversions; it’s fundamentally about delivering the best user experience possible on your site. Our SEO team prioritizes site optimizations by focusing on people first and search engines second. Think of SEO as the foundation of your long-term marketing strategy – it’s an essential investment for staying competitive in the ever-evolving digital landscape.“

– Lexie Buhrandt, SEO Specialist
E-Power Marketing

Get Started
Photo of Lexie